Starting out as a photographer is exciting, but oh, the lessons we learn along the way! If you’re a beginner family or wedding photographer, let me save you some time. Here’s what I’d tell my newbie self.

1: Invest in the right photography gear.

 Starting with the right gear is so important. When I began, I used a crop sensor camera and one lens, thinking I was saving money. Within 1 year, I had to upgrade because I outgrew that setup quickly. If I’d known about companies like MPB.com, where you can access good quality second-hand gear, I could have saved money without compromising on longevity or functionality as my client base and creativity expanded.

You really should be investing in a full sensor camera and decent lens that will give you the most flexibility, 35mm or 24-70mm are great all rounders, yes they aren’t cheap but I promise you you’ll soon outgrow a 50mm 1.8 , and don’t even get me started on kit lenses.

2:Family Photography Education is an investment you can’t skip.📚

We all know a fancy camera won’t teach you lighting, storytelling, or how to handle clients and that’s why you need education.. Also, research the education you’re buying. When I started my business in 20218, options were limited, Creative Live, YouTube, and a few in-person workshops that were mostly in America. It was slim pickings and I had to learn most of what I know through trial and error.  Now, you have your pick.

There are countless online educators, in-person styled shoots, or workshops – so many you can struggle to weed out the best for you and your business. While I think styled shoots can provide portfolio-worthy images and help new to the industry photographers you do have to ask yourself: Are you actually learning techniques, poses, business skills? Or are you being thrown into the lion’s den, feeling overwhelmed and intimidated and not getting what you need from your investment?

It’s essential to find educators who teach you how to build your business, not just how to take pretty pictures. Look for someone whose values, teaching style, and expertise align with your goals.

3: Define your photography style early 🎨

Experimentation is part of the journey, every photographer starts by trying different things to see what feels right. But once you’ve played around, it’s crucial to focus on what truly lights you up. Is it candid family moments? Dreamy weddings? Simple and elegant newborns? Find the type of work that excites you and makes you want to pick up your camera every day.

Your style isn’t just about the photos you create; it’s also about the mood you evoke, the colours you gravitate toward, and the way you connect with your clients. When you align with what feels authentic, you’ll naturally attract people who love your unique perspective.

That said, don’t get caught up in trying to replicate trends or what’s popular on Instagram. Chasing trends can dilute your vision and make your work feel less personal. Instead, think about the type of clients you want to work with and the stories you want to tell. Build a portfolio that reflects that vision, and your vibe will naturally attract your tribe.

Remember: it’s okay for your style to evolve over time! Growth and refinement are part of the creative process, but having a strong foundation makes it easier to pivot and experiment with purpose.

4: Charge your worth 💸

Let’s be honest: this phrase can feel overwhelming when you’re starting out. How do you even know what your worth is? It’s not as simple as plucking a number from the air or halving what others around you charge because you’re less experienced. Pricing yourself correctly takes thought, planning, and self-awarenes

Here’s what I wish I had known:

• Assess your capacity. How many shoots can you realistically take on around your other commitments? Factor in the time for shooting, editing, client communication, and your personal life.
• Understand your financial needs. What do you need to contribute to household finances? Pricing isn’t just about what feels fair—it’s about making your business sustainable.
• Evaluate your skills. Are you confident under pressure? Can you consistently replicate the quality of work you’re showing in your portfolio? If not, factor in time to grow before charging premium rates.
• Don’t underprice just to get bookings. Starting low might seem like the easiest way to gain clients, but it can lead to burnout and set an expectation that’s hard to break later.

This is where having a great mentor or investing in high-quality training can make a world of difference. A good coach or course can help you calculate pricing based on your costs, time, and goals, while also teaching you how to confidently communicate your value to potential clients.

Pricing isn’t just about numbers, it’s about positioning yourself for long-term success. When you’re clear on your worth, you attract clients who respect your time and talent, and that’s where the magic happens.

5: Master the client experience 🫶

The way you make your clients feel is just as important as the photos you deliver—if not more so. A great experience builds trust, loyalty, and those all-important word-of-mouth referrals. But here’s the thing: when you’re just starting out, it can feel overwhelming to invest time and energy into setting up systems like a CRM, contracts, or even a proper business bank account. You might think, Do I really need all this?

Let me tell you: yes, you do. Setting up the right systems early on will save you so much time and stress in the long run. It also sends a clear message to potential clients: you mean business, you’re professional, and you’re someone they can trust.

Here’s why these things matter:

• CRMs (Client Relationship Management systems) help you organise everything—emails, contracts, invoices, and timelines, all in one place. This keeps your communication consistent and ensures nothing falls through the cracks.
• Contracts protect both you and your clients. They set clear expectations about what’s included, timelines, and what happens in case of cancellations or rescheduling. A contract shows you take your work seriously and gives clients peace of mind.
• A proper bank account ensures transparency and professionalism. Clients are more likely to trust you with their money when they see you’ve taken the steps to establish a legitimate business.

Remember, gaining your clients’ trust starts from your very first interaction. Respond to enquiries promptly, communicate clearly, and guide them through the process with confidence. Whether it’s explaining what to expect during a session, sending a well-designed welcome guide, or following up with a thank-you email, every touchpoint matters.

When you prioritise the client experience, you’re not just delivering beautiful photos, you’re creating an unforgettable journey that turns happy clients into lifelong advocates for your business.

6: Market like you mean it 📣

Marketing is more than just posting on social media or hoping for word-of-mouth referrals, it’s about building a recognisable, consistent, and intentional brand that speaks directly to your ideal clients. The same care you put into client communication and experience should extend to how you present your business to the world.

Here’s what that means:

• Be recognisable. Does your brand stand out? From your logo and colour palette to your website and social media profiles, everything should feel cohesive. When someone sees your work or interacts with your content, they should immediately know it’s you.
• Know your brand identity. Your brand isn’t just about visuals—it’s about your voice, your values, and the experience you offer. Are you lighthearted and fun? Romantic and dreamy? Bold and edgy? Define who you are and let that shine through in everything you do.
• Understand your audience. Who are you talking to? Are they couples planning weddings, families looking for heartfelt moments, or professionals needing headshots? Speak directly to their needs and pain points. Your marketing should make them feel like you’re the perfect fit for them.

Once you’ve nailed your brand identity, create a plan for growth:

• Use social media intentionally. Show up, share your best work, and give people a peek behind the scenes. Let your personality come through so potential clients feel connected to you.
• Build a website or portfolio that reflects your style and expertise, making it easy for clients to see what you offer and get in touch.
• Network within your community and industry. Collaborate with other vendors, attend events, and make genuine connections. These relationships can lead to opportunities you wouldn’t expect.
• Create content that provides value, like blog posts, behind-the-scenes videos, or tips for clients preparing for a shoot. Position yourself as a trusted expert in your field.

Having a clear brand identity and a solid marketing plan sets you apart in a crowded market. It’s not just about being visible—it’s about being unforgettable. When people recognize your work and feel connected to your brand, you’re no longer just a photographer; you’re their photographer.

If you’re a beginner photographer looking for mentoring or education to accelerate your growth, check out what I have to offer on my Family Photography Education page!