PR Event Brand Photography for Tonies®

This PR event and lifestyle brand photography project for Tonies focused on capturing both large-scale launch events and carefully planned content days designed for long-term brand use.

Over the past couple of years, I’ve worked with Tonies® across London on a range of commercial photography projects, from PR events to lifestyle imagery created for marketing, press, and digital campaigns.

PR Event Brand Photography for Launches in London

A key part of this work has been photographing PR events across London, including the launch of Tonies® Box 2 at John Lewis on Oxford Street. These events require a calm, responsive approach, capturing atmosphere, branded details, and key moments as they unfold.

PR event photography plays an important role in supporting press coverage, social media, and wider brand awareness. The focus is always on documenting the event naturally while ensuring the imagery aligns with the brand’s visual identity.

Lifestyle Brand Photography for Campaign Content

Alongside event coverage, I’ve also photographed full lifestyle content days for Tonies®, working with models, creative directors, and wider production teams. These shoots are carefully planned to create imagery that feels natural, engaging, and true to the brand, particularly for family-focused campaigns.

This lifestyle brand photography is used across websites, social media, and marketing materials, giving the brand a consistent and flexible content library that can be drawn on long after the shoot itself.

Blending, PR event Brand Photography With Lifestyle Content

What makes projects like this work so well is the blend of PR event photography and lifestyle brand imagery. While events capture energy and atmosphere, lifestyle shoots allow space to create more considered, story-led content.

Combining both approaches gives brands a well-rounded set of visuals that support everything from press releases to ongoing digital marketing.

Commercial Brand Photography for Established Companies

Working with established brands like Tonies® requires an understanding of brand guidelines, audience expectations, and how imagery will be used across different platforms. Whether photographing a live PR event or a structured lifestyle shoot, the aim is always the same, to create imagery that feels confident, human, and aligned with the brand.

Although many of these projects have taken place in London, I work with commercial brands across Hampshire, London, and further afield when required.

Interested in working together?

If you’re planning a PR event, campaign, or content day and need photography that feels natural, considered, and aligned with your brand, I’d love to hear more about what you have in mind.

I work with brands across Hampshire, London, and beyond, photographing a mix of lifestyle brand content and PR events designed to support press, marketing, and long-term storytelling.

You can explore more of my commercial work here, or view branding session options and pricing below.

→ View Commercial & Lifestyle Brand Photography
→ Explore Branding Photography Pricing & Process

If you’re still shaping ideas or unsure what level of coverage you need, you’re always welcome to get in touch and talk things through.